Trinity Mirror's flagship daily, saw its circulation rise 1.89% on the previous month to 1,965,551 on the back of heavy coverage of the hit ITV reality show "I'm a Celebrity ... Get Me Out of Here" -- a reversal of its editorial policy of eschewing celebrity coverage.
However this figure is still under the symbolic 2m mark and significantly below last May's figure of 2,128,756.
According to Morgan: "It is very pleasing to see such a marked bounce back in our circulation in an otherwise flat month for most papers - we're up 1.9% month on month. There is now a level playing field - newspapers are selling on quality not price at the newsstand.
He added: "The ABCs demonstrate the strength of the Daily Mirror brand. We continue to be a very successful, highly profitable, multi-award-winning newspaper. As ever, the Daily Mirror is committed to seriously good journalism across the board, from hard news to showbiz, gossip and sport. We write about what matters."
Richard Desmond's daily red-top The Daily Star grew 0.8% from April, to 856,389. The Sun, however, was down 0.14% on April's figure to 3,520,968, but still miles ahead of its rivals.
The Daily Star Sunday, the most recent national newspaper launch to date, was one of the other success stories, up 4.71% on the previous month, to 485,454.
It still proved to be hurting Trinity Mirror's two Sunday titles. The People was down 0.11% to 1,100,895, while the Sunday Mirror fell 1.74% 1,594,796.
In the Sunday broadsheet market, the Sunday Times had a bad month, down 4.71% compared with April, but with a circulation of 1,335,611 it is still far and away the leader in this sector. The Observer saw its circulation fall 2.62% on the previous month to 443,526, down from 460,709 a year ago.
The Independent continued its slide falling 1.3% to 222,645 and the Indepdendent on Sunday dropped 0.16% to 223,870.
Weekly financial broadsheet The Business, was the star of this sector, with a 6.3% rise since April to 100,979 as its owners continue to invest and expand the paper to give it global coverage. The FT was down period on period to 469,410, down 0.26% since April.
London daily The Evening Standard was up 0.05% period on period to 406,778, although, this is still down substantially on May 2002's circulation of 417,548.
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