Circulation for the national tabloid fell 8.9% year on year, the biggest drop among the daily papers, to an average of 1.72 million copies in Friday’s report from the Audit Bureau of Circulations.
The DVD giveaway, organised by marketing agency The Communications Practice, is also designed as a sampling exercise for BBC DVD division 2entertain and a driver of footfall for Woolworths.
A copy of A Touch of Glass, the episode of Only Fools and Horses featuring chandelier cleaning, was polybagged with every copy of the Mirror on Saturday. The Sunday Mirror came with a DVD of Fawlty Towers episode The Hotel Inspectors.
Over the next two weeks, the Mirror will also give away about 100,000 copies each of 10 additional DVDs, including BBC comedy classics such as Dad’s Army and The Good Life.
These DVDs will be redeemable in Woolworths stores with a Mirror coupon.
Ash Copeland, senior account manager at The Communications Practice, said: “We are delighted to be able to help create a win-win-win commercial opportunity that helps deliver competitive advantage to MGN, Woolworths and 2Entertain.“
The Mirror is backing the promotion with heavyweight TV advertising campaign and extensive press coverage in its own titles.
By Caitlin Fitzsimmons
The DVD giveaway, organised by marketing agency The Communications Practice, is also designed as a sampling exercise for BBC DVD division 2entertain and a driver of footfall for Woolworths.
A copy of A Touch of Glass, the episode of Only Fools and Horses featuring chandelier cleaning, was polybagged with every copy of the Mirror on Saturday. The Sunday Mirror came with a DVD of Fawlty Towers episode The Hotel Inspectors.
Over the next two weeks, the Mirror will also give away about 100,000 copies each of 10 additional DVDs, including BBC comedy classics such as Dad’s Army and The Good Life.
These DVDs will be redeemable in Woolworths stores with a Mirror coupon.
Ash Copeland, senior account manager at The Communications Practice, said: “We are delighted to be able to help create a win-win-win commercial opportunity that helps deliver competitive advantage to MGN, Woolworths and 2Entertain.“
The Mirror is backing the promotion with heavyweight TV advertising campaign and extensive press coverage in its own titles.
By Caitlin Fitzsimmons
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