Market research company Mintel is targeting new digitised audiences as consumer research moves to a predominantly online model.
Mintel has appointed Altogether Digital, the full-service digital marketing agency and part of marketing services giant Engine Group, to provide SEO and pay-per-click support for its products and services.
Altogether Digital's SEO and social media director, Ciaran Norris, will act as a consultant to Mintel.
"Mintel is leading the industry into new, largely untouched channels, with both results and return on investment that are completely measurable," he said.
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