Now in its third year, the event offers the two joint partners a host of multi-platform marketing opportunities including on-air billboards across five 30-minute 'Isle of MTV' build-up shows and the 60-minute 'Isle of MTV' main event programme.
They will also have promotional and competition spots airing across MTV Europe's 119m homes from May to August; online banner advertisements, buttons and links and inclusion in the 'Isle of MTV' pan-European marketing and PR campaigns.
This year, Isle of MTV comprises an 11-date club tour set to take place across Europe from June to July. The main event, which takes place on the Costa Brava, Spain, will take the shape of a beachfront open-air music festival. Performers and DJs include The Black Eyed Peas, Afrika Bambaataa, Ali B, Josh Wink and the Scratch Perverts.
Reggae star Shaggy will be presenting the 'Isle of MTV 2004' television show as well as performing at the main event.
This is the first year that Speedo has sponsored the event, underlining the swimwear brand's commitment to strengthening its presence on the beach. Mini is sponsoring the event for the third year running.
Dave Sibley, senior vice-president of international marketing partnerships at MTV Networks Europe, said: "The Isle of MTV package provides the perfect marketing platform for each sponsor, offering Mini and Speedo a truly integrated, unique and powerful opportunity to reach an unprecedented audience across Europe."
The 11-date tour starts in Warsaw on June 11 and travels to cities including Copenhagen, Liverpool, Berlin and Zurich.
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