The BMW-owned marque has produced 40 idents for use in the nine-part series. The show, which begins on 3 September, has been devised by the team behind hit comedy Smack the Pony.
Idents by ad agency WCRS feature a comedy character called Mini Ha Ha, who is intended to convey the personality of the car. Media negotiations were conducted by Vizeum UK.
Green Wing will target 16- to 34-year-olds, tying in with Mini's quirky, youth-oriented positioning.
In June the car company introduced its convertible model with a £5m ad campaign building on its 'Mini adventure' theme.
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