Cfas will be responsible for developing and delivering content and partnership projects for Mindshare’s global clients, including HSBC, Zurich and Ford.
She will report to Sean Jefferson, leader of Invention.
The Invention unit is the hub of the agency’s creative thinking, where experts across disciplines such as content creation, sponsorship, retail, digital and strategic planning come together.
The division aims to define and develop a media neutral communications platform, by fusing content with contact planning.
Cfas, the former head of strategy and business development director at Stream, TBWA's brand entertainment agency, brings experience in brand entertainment strategy and delivering content projects for a range of clients, including Nissan, PlayStation, Heineken and Adidas.
Prior to joining Stream, Cfas was joint managing director at Beatwax Communications and worked with a roster of clients that included Max Factor, Coors Brewers and Universal Pictures.
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