LONDON (Brand Republic) - US pharmaceutical giant Bristol-Myers Squibb has appointed WPP Group-owned media network MindShare to its $275m (£192.3m) US media buying and planning account.
MindShare won a four-way pitch against Initiative, MediaVest Group and TN Media, all based in New York. Before the pitch, Bristol-Myers had handled the account in-house for the last 25 years.
In September, StarCom MediaVest Group, which already handles Bristol-Myers’ media buying in Asia, was appointed to handle its consolidated international planning and buying account. The US media was not part of the review.
In recent months, GlaxoSmithKline, Pfizer and Schering-Plough have all consolidated their media accounts with a combined worth of more than $1.5bn (£1.04bn).