It forecasts that the two media which will benefit most are TV, with 6.2% revenue growth, and outdoor, with 11.2% revenue growth. However, it did not make a forecast for online.
Press at 4.5%, radio at 4% and cinema at 3% will see revenue growth below the overall rate.
Inflation in media prices will affect TV, press and radio but there will be deflation in outdoor and cinema.
MindShare attributes the TV inflation to the balancing out of the economic shift, which has taken place over the last few years from manufacturing brands to service brands that tend to use less TV.
However, it claims tough economic conditions for motor and food and drink advertisers will see them cut their TV spend.
In the press, it says prices will be buoyed up by media owner consolidation, combined with the fragmentation of press sectors such as women's weeklies.
Radio prices will be similarly affected by industry consolidation and fragmentation of channels as digital radio grows strongly.
In the outdoor sector, MindShare expects deflation but adds the warning that the transport and small format sub-sector will see inflationary pressure due to increased spend from FMCG and retail advertisers.
A number of retailers will follow Tesco in launching their own in-store TV networks in 2005.
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