MindFull tells teens to 'Let it all out'

Arresting illustrations of a boy's head being engulfed in storm clouds, being swallowed up by his screaming mouth, getting fatter and thinner, and drowning are used to launch new charity MindFull.

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The images represent how young people say they feel when they have something worrying them, like depression, anger, anxieties around body image or the loss of control.

MindFull, which gives 11 to 17 year olds access to online professional counselling, commissioned a series of illustrations from Will Barras, Finger Industries, James Joyce and Sam Brookes, which will feature in an exhibition alongside 40 other artists to coincide with World Mental Health Day on 10 October.

Brand: MindFull

Client: Emma-Jane Cross, chief executive at the Beat Bullying Group

Agency: M&C Saatchi

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