Already snapped up by Unilever and Coca-Cola, The Youth Insight Programme is a study of 2,300 children in the North East.
Its objective is to find out how young people think and behave, particularly in relation to brands and media, to explore young people's leisure time and interests and to investigate the current "hot topic" of health and obesity.
The research was conducted on a not-for-profit basis as part of The Longest Year, a campaign launched by school teacher Danny Smith to fund research into muscular dystrophy, a disease his five-year-old son suffers from.
The Muscular Dystrophy ±±¾©Èü³µpk10 is a UK organisation focusing on muscular dystrophies and allied disorders. It has pioneered the search for treatment and cures for more than 40 years as well as providing practical, medical and emotional support to people affected by the condition.
Gordon Pincott, head of client service at Millward Brown, said: "This is something of a departure for us as the vast majority of our work is client-lead research, but it's a real pleasure to be able to offer the marketplace some really valuable insights and to be raising funds for such an important cause at the same time."
Millward Brown is the market research company owned by the WPP Group.
Earlier this month WPP said that its information, insight and consultancy sector saw higher growth than any other, as it reported revenues of £1.068bn for the last quarter.
Total revenue for insight, which is part of Kantar and also includes BMRB International, Lightspeed Research and Millward Brown, stood at £195.6m for the quarter, up from £176.4m for the same period last year.
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