Campbell will take up her new role on June 1 and will, at the same time, become chairman of Millward Brown North America. She will continue to report into Bob Meyers, CEO of Millward Brown Group Worldwide.
In her new role, Campbell will head up a global development team whose primary activities are designed to enhance the commercial development of Millward Brown to most effectively meet client needs.
She will also chair a newly formed global business insight group, which will ensure that insights on local business issues, needs and trends are fully integrated into the global development process.
Taking over the management of Millward Brown's North American business is Mary Ann Packo, who moves from her current role as president of Millward Brown USA to become CEO of Millward Brown North America.
In addition to her North American responsibilities, Packo will devote time to the global business insight group and will join the Millward Brown management board. Packo will continue to be based in Millward Brown's New York City office.
Also promoted to the Millward Brown management board is Fabian Hernandez who has led Millward Brown's Latin American team for the past several years and is based in Millward Brown's Mexico City office. Like Packo, Hernandez will join the global business insight group.
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