The office will be headed by Sana Carlton, former global account co-ordinator at Millward Brown's Madrid office, and Martine Rebours, target group index director for France. Rebours will take on this additional responsibility while continuing in her current role.
Millward Brown has been working for clients operating in Switzerland for many years and said the decision to open an office there is a natural expansion of its European business.
The Swiss office will offer copy testing, brand equity measurement, Dynamic Tracking and TGI – the media and marketing profiling tool. It will work closely with established offices in Germany and Austria.
Andrea Bielli, CEO of Millward Brown continental Europe, Middle East and North Africa, said: "We want to be closer to our key global clients and to support them effectively with their brand management decisions."
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