Today marks 100 days to go until the opening ceremony of the London 2012 Paralympic Games.
Marketing support behind the ticket sale is expected to run primarily across print and digital, mirroring the marketing of the sale of Olympic ticket sales.
Tickets will be available across all sports and most of the sessions from 11am at .
These include seven-a-side football, equestrian, wheelchair basketball and rowing events.
Locog (London Organising Committee of the Olympic and Paralympic Games) said that to date, Paralympic athletics had been the biggest-selling sport.
Prices begin at £10 (£5 for young people and seniors) and day-pass tickets are also available.
Meanwhile, Coldplay have been announced as the star act of the Paralympic Closing Ceremony.
Sebastian Coe, chairman of Locog, said: "The athletes are involved in the Paralympic Games are incredible sportsmen and women, and I urge everyone to take this chance to be there and to form memories that will last a lifetime."
Organisers have also confirmed that the 2012 Paralympics will be the biggest do date.
The International Paralympic Committee said athletes from 165 countries will compete in the Paralympics – 19 more countries than took part in the Beijing Olympics four years ago.
The number of competitors will also increase to around 4,200.
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