Miller Brewing International has completed its summer promotion in Ibiza for premium lager Miller Genuine Draft (MGD).
The 14-week activity focused on sponsorship of UK nightclub brand Miss Moneypenny's. This included MGD branding on lighting projections at the host club, El Divino in Ibiza harbour and on flyers, posters and T-shirts.
A bar promotion also operated around the island's three main towns, which saw a team of body-painted MGD promotional staff arrive outside a number of bars on Harley Davidson motorbikes and offer a 'lucky dip' prize to anyone drinking MGD.
'Visibility on the island drove volume and awareness of the brand,' said a Miller spokesman.