The brand has teamed up with online coupon specialist Couponstar to provide The vouchers are redeemable via the major grocers.
To get them consumers need to embark on a virtual journey through the Swiss Hills to find the Milka cow. To print the voucher consumers need to download Couponstar software.
Coupon and voucher misredemption is still a big problem for retailers despite the
However according to Couponstar one of the benefits of handing out free samples – as opposed to money-off deals – is customers are less likely to misredeem. This is the case even though a money-off coupon and a free product voucher are technically the same thing.
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