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wi-fi

May 02, 2013

How long?

1 minute

Microsoft inserts wi-fi into Forbes magazine

A wi-fi hotspot was inserted into the May issue of Forbes magazine to draw attention to Microsoft's cloud-based Office 365 software with a neat piece of targeting.

The wi-fi enabled magazines could support up to five devices at a time and could be recharged using a USB cable.

Brand: Microsoft

Agency: Starcom MediaVest Group

Topics

Marketing

Experiential Marketing

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