
The company has cut the price by around £30 to £199. However, the Arcade version will go up in price to £159.
The move comes ahead of rival Sony's launch of the new-look PlayStation Slim, which will cost £249, less than any previous PS3 console. It launches on the 1 September.
The Xbox 360 Elite features a 120GB hard drive and has access to Sky's catch-up television service, Sky Player, Twitter and Facebook.