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DLKW Lowe has sold donated advertising space on the London Underground to female entrepreneurs to raise money for the MicroLoan Foundation, instead of using the sites to appeal for donations.

The agency raised £20,000 by selling the space to women-led start-ups including Recharge Reiki and Haché to advertise their businesses. The posters, which were designed by DLKW Lowe, also contain information on how to donate to the MicroLoan Foundation, which helps women in Malawi and Zambia start their own ventures. The work was created by Lovisa Silburn and Amber Casey. JCDecaux and Total Media donated the space.