The link-up will see Micro Scooters join American Freshman’s 2015 Big Yellow Bus Tour this summer.
Taking place in destinations such as Thorpe Park, Jamie Oliver’s Big Festiva and six UK university campuses, American Freshman staff will move around each event on the scooters, while a pop-up store, featuring a live DJ, will offer the latest clothing from the brand.
Micro Scooters will also be offered as prizes in a Battle of the DJs competition, to run on social media channels, with the winner getting to support DJ Yoda at a gig at Thorpe Park.
Rich Barnes, head of partnerships at Brand & Deliver, said: "This partnership will add a sense of drama to the tour, while helping promote Micro Scooters to students audiences throughout the UK."
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