Michelin

Michelin 'rain' by TBWA\Chiat\Day New York

August 08, 2011

Michelin 'rain' by TBWA\Chiat\Day New York
Michelin 'rain' by TBWA\Chiat\Day New York

Michelin continues its first global advertising campaign with "rain", promoting the safety and efficiency of its tyres.

The animated spot focuses on safety in wet conditions, claiming Michelin tyres have a braking distance of up to 29 feet shorter in those conditions than leading competitors.

RELATED CAMPAIGNS

Michelin 'gas pump/saddest road' by TBWA\Chiat\Day New York

Belazu 鈥淭ime to change the menu" by Wonderhood Studios

Land Rover "#Hibernot: winter is served" by Spark44

Xerox 'ready for real business' by Y&R New York

Enjoying 北京赛车pk10’s content?

Get unlimited access to 北京赛车pk10’s premium content for your whole company with a corporate licence.

Upgrade access