Owen's commercial management company Eurosport Management commissioned the from Outside Line, the digital and marketing agency behind online ventures for racing driver Jenson Button and musicians Robbie Williams and Coldplay.
Owen said: "A website is something I've wanted to do for a while, and with the World Cup taking place this summer, it's a great time to launch. I'm really pleased with how it looks.
"We've had a lot of fans registering their details on the site from all around the world, the Far East, America and the Middle East. This is going to be a big summer for all England fans and I'm hoping the site will be a popular place for fans to check for the latest news".
The footballer will text unedited messages direct from his mobile phone to the site at the end of matches, film video messages and take part in question and answer sessions with fans, in a move to become more accessible to fans and reveal more of his personality.
The aim is also to increase his appeal to sponsors and other commercial partners, Jamie Vickery, account manager at Outside Line, said. He claims there are few official sites for professional footballers.
Chris Bennett, marketing manager at Eurosport Management, said he is "in talks" about new commercial deals on the back of the website that are expected to be revealed in the next month. "It's a cheaper way for brands to become involved with a footballer," he said.
Eventually the site will be used to sell Owen merchandise. Currently it features a link to Media Storehouse from where fans can buy products such as pictures, frames and cards. It also showcases Ten by Michael Owen, the men's casualwear range stocked by Burton stores since 2004.
Bennett would not reveal Owen's current commercial revenues. At the end of April, as a forerunner to the World Cup, he will star in a terrestrial TV ad via Team Saatchi for Domino's Pizzas football-themed pizza. In another World Cup-related deal, he is providing a blog to Microsoft's MSN website. He also writes a column for The Times newspaper.
Kit marketer Umbro, for whom Owen has been a global "brand ambassador" since he was 16, is his biggest commercial partner. The deal has another 10 years to run. Tissot watches and Jaguar Cars also have worldwide and UK rights respectively to use the footballer's image in point-of-sale materials.
Owen's text message of yesterday morning talked about feeling "fitter every day" and aiming for an early April return after a broken bone in his foot put him out of the game for several months. Bennett said that in time the site would be where news about Owen, including transfers, would appear first.
Pic: Empics
If you have an opinion on this or any other issue raised on Brand Republic, join the debate in the .