Michael Jackson takes entire three and a half minute ITV ad slot

Dancing On Ice

Emma Barnett

March 06, 2009

How long?

1 minute

Michael Jackson takes entire three and a half minute ITV ad slot

LONDON - ITV1 is airing an exclusive, one-off three and half minute ad to promote Michael Jackson's comeback series of shows at the O2 on Sunday night in the middle of Dancing on Ice.

Michael Jackson: taking entire ad slot on ITV1

The ad, featuring a new Jackson video showcasing his performances over the years, will debut at 9.30pm. He is the only artist to take over an entire ad break on ITV.

Jackson is returning to the stage for the first time in 12 years for 10 shows in July.

The 50-year-old held a press conference yesterday in London and arrived an hour and half late.

Tickets go on sale on 13 March, but the presale registration website, MichaelJacksonLive.com, is already struggling to cope after receiving 16,000 requests per second, according to a spokesman for AEG Live, which is promoting the concerts.

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