LONDON - Metro carried a 3D cover wrap this morning across 37,500 copies distributed in London and nationally to promote the release of Sony Pictures first 3D animated film.
The free morning paper included a pair of 3D glasses and were distributed in major stations across the country.
The animated film, ‘Cloudy With A Chance of Meatballs', was inspired by the children's book of the same title. It is about a town where food falls from the sky.
The cover-wrap spanned four pages and featured images of the film's lead characters.
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