STOCKHOLM - The Swedish free daily newspaper Metro is to pull the plug on thousands of blogs it hosts on its website as they do not generate enough online ad revenue.
Metro has been hosting blogs on its blogging platform Metrobloggen.se since 2007. Back then it was described as an immediate success, with more than 2,000 registered blogs during its first 36 hours of operation.
The original idea was to share advertising revenue with bloggers, but that model was soon ditched. And apparently the blogs have not generated enough revenue to keep the platform running, because Metro announced today that it is shutting down the service on April 25.
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