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Metro Play, the gaming site from the DMG Media-owned free newspaper, launched its first TV campaign on Boxing Day. The ads, created by Dare, show video footage of real people with light-hearted voiceovers talking about Metro Play Casino. In "beard", a bearded man explains why he likes Metro Play Casino, while another replies that he likes long beards. The bearded man then says how awkward he feels about that. The spots will run until 30 January and will be supported across all Metro platforms, including print, tablet, mobile and web. They were created by Sean Vrabel and Stuart Woodall, and directed by Jonny Cullen through Pretzel.