The chief operating officer position was left vacant by the resignation of Jens Torpe a year ago, while the role of president is newly created.
The promotion of Dam from European chief operating officer does not affect chief executive officer Pelle Tornberg, who launched the company in 1995, and is staying on.
Dam joined Metro in 2001 and was responsible for the launch of its Danish edition in the same year.
A Metro International spokesman said that Dam's promotion was the result of his success in Europe. In the past year, it has launched a new edition in Amsterdam, building on the national edition already published in the Netherlands, and its sixth French edition with a title in Bordeaux.
Internationally, Metro is published in the US, Canada, Hong Kong, South Korea and Chile.
Separately, Metro has developed two special European ad campaigns running this month for a new Sony digital camera and joint clients British Airways and Visit London.
The Sony special demonstrates that the slimness of the CyberShot T7 is equivalent to a folded-over copy of Metro. A card band with a lifesize image of the camera is wrapped around the folded newspaper in Paris, Rome, Milan, Barcelona and Madrid. Metro International approached Sony's media agency OMD International with the idea.
For British Airways and Visit London, 13 of Metro's European editions, including Paris, Madrid and Rome, will run one-page newsletters covering events currently on in London. There will be one newsletter each month from this month until March next year. Planning and buying is by ZenithOptimedia.
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