Print ads, created by design agency InterArch, run on the front cover of today’s (22 July) London-region issue of Metro, as well as the London Evening Standard.
The ads, which feature the tagline ‘Join the revolution’ and the bank’s M-shaped brand mascot ‘Metro Man’, flag up the launch celebrations for its two London branches in Holborn and Earl’s Court.
They invite consumers to join Metro Bank’s "opening celebrations", with the offer of "new account gifts, food, fun and prizes".
The marketing also highlights some of the features of the brand, such as its 8am to 8pm opening hours, including Saturdays and Sundays, and the offer of providing customers with new bank cards within minutes of signing up to an account.
It adds: "Britain’s first new high street bank in over 100 years presents unparalleled levels of service and convenience."
For more on Metro Bank, read our .
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