The brief is separate to M&C Saatchi's work for police recruitment, which is run by the COI for the Home Office, or that of Miles Calcraft Briginshaw Duffy, which works on the Operation Trident anti-gun campaign.
TMP Worldwide and McCann Erickson are the incumbents on the account. The business is reviewed on a statutory basis every three years, and can be extended for two years after that.
The brief is to provide creative for recruitment of the full range of jobs at the Metropolitan Police, including police officers, police staff, community officers and specials.
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