Most read: ASA declares McDonald's cows ad not misleading
A McDonald's ad that aimed to show viewers the quality of the meat used in its burgers , ±±¾©Èü³µpk10's Gurjit Degun writes.
One complainant questioned whether the claims in the ad by Leo Burnett were misleading and could be substantiated, but the ASA ruled that the ad was not misleading on the basis of the evidence supplied by McDonald’s and Clearcast.
The ASA issued two other rulings today, deciding that Mulberry's festive ad recreating the nativity scene with a handbag playing the role of Jesus was ; but they from describing hot chocolate as a "great start to the day."
Latest ads: An alternative Queen's speech
There's been a trend in recent years for alternatives to the traditional Queen's speech at 3pm on Christmas Day. Some may say diverting attention from our reigning monarch is a treasonous act, but not as treasonous as a drunk drag queen monkey puppet. Disgraceful.
In other news, on Christmas Day, while and launch their new campaigns on Boxing Day.
Opinion: The threat of management consultancies
At the risk of sounding foreboding during this time of goodwill, iProspect's Damon Combrinck has sounded the alarm for agencies which face competition from new quarters.
"It was only a matter of time," Combrinck writes, "before management consultants realised they were missing a trick and decided to upskill [...] taking a piece of the agency pie in the process."
We all need to adopt this ethos that sits at the heart of consultancies: an understanding that in a people-based business, whatever allows an organisation to communicate and work together more effectively and with greater speed is the key to growth. It is what has ensured the speed that consultancies have recognised that a deeper understanding of programmatic advertising is good for their clients, and as such, good for them. In response, agencies will need to broaden their horizons and adopt similar tactics, which means immersing ourselves in our client’s businesses, and bringing new skills and talent on board to meet their needs.
Read on for Combrinck's explanation for .
Year in review: ±±¾©Èü³µpk10's most read articles
There's nothing like the wisdom of crowds, especially when the crowd is of a high calibre, like readers of ±±¾©Èü³µpk10. Gurjit Degun has rounded up the top ten most read articles, and they are:
Quiz: The ultimate 2015 Marketing news quiz
Marketing's Alex Player and Shona Ghosh have surveyed a year of Twitter outrage, rugby losses, football wins and ad-blocking to create this testing quiz.
Compiled by Jonathan Shannon
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