Merged charity calls £5m review

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Help the Aged

Arif Durrani

July 14, 2009

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Merged charity calls £5m review

LONDON - The hunt is on for a media agency to handle the consolidated £5m media business for Help the Aged and Age Concern, following the official merger of the two charities in April.

The new organisation is calling itself Age Concern And Help The Aged, ahead of a branding exercise scheduled for the start of 2010.

The review process is being led by Help the Aged's former director of fundraising and marketing Amanda Ball, who has assumed a similar role at the new charity

A spokesman confirmed the review and said "a number of agencies have already been shortlisted", believed to include part incumbent MediaCom. A review of all supplier contracts held by the two charities is taking place, including creative requirements previously handled by Joshua G2.

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