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The press ad made the claim ‘CO₂ emissions for the range are down to 139/km*, which means it's better for the environment.'

The regulator noted that CO₂ emissions for the range adhered to the Department for Transport's (DfT) fuel-economy bands but ruled that the headline claim implied that the whole range was low in emissions relative to previous models and other vehicles in its class.

While several vehicles in the range also had emission levels that exceeded the higher end of the DfT bandings, the ASA considered that the headline claim would give the impression that a significant proportion of the range had achieved the lowest emissions figures, which was not the case.

The body ruled that the ad, created by Abbott Mead Vickers BBDO, should not be run again in its current form.