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Mercedes-Benz is running branded content in the final episode of the TV programme Dynamo: Magician Impossible, which is now hosted on YouTube. Weapon7 helped to create the work, in which the magician Dynamo performs an illusion with the Formula One driver David Coulthard. The work was written by Pete Giblin, Jeremy Garner and Jason Cascarina, art directed by Alex Dunning, and directed by Matt Golding through Rubber Republic.