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Mercedes Benz' £4.5m TV campaign to launch the B-Class comprises eleven different spots to illustrate the car as a multi-activity vehicle. In one 20-second spot the B-Class is parked outside the shops while its owner puts a huge bunch of balloons in the back in an urban setting, while in another a driver is seen parked at the edge of a tranquil lake, while a canoeist prepares to go out on the water.