In April, MEN Media announced it was to cut the number of free copies given out on Mondays, Tuesdays and Wednesdays, and under the existing ABC rules this more bespoke distribution pattern would not be represented.
ABC rules state that the number of free copies distributed must follow "a consistent and regular pattern" for every issue of the title and if a regular distribution pattern is not followed, then some copies will not qualify for ABC certification
A statement released by MEN Media today (17 August) said the daily average circulation for the MEN was 88,555 on Monday to Wednesday, 165,238 on Thursday to Friday and 67,349 on Saturday.
Ruth Spratt, managing director of MEN Media, said the publisher continues to enjoy a good relationship with ABC and has no intention of removing any of its other titles from ABC audits.
Spratt said she hopes that, in future, the ABC rules will allow the Manchester Evening News back into ABC auditing.
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