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Droga5 spot girds men with greens before a bevy of barbecues

Ahead of the 4^th of July weekend, a new spot from Dixie attempts to unite veggie-loving men against the judgmental tide of barbecue culture. "We, the Salad Men," a 60-second online spot by Droga5 NY running on the paper products brand’s social media accounts, is part of the ongoing "Be More Here" campaign, which emphasizes interpersonal connection and encourages quirky activities, like . The current activation also includes .gif roulette, a rotating Facebook image that suggests salad recipes and weird ways to eat them.