Most read: JWT's new global CEO is a force of nature
in the wake of a discrimination law suit naming the incumbent, Gustavo Martinez.
What can the agency expect from its new chief? If there’s one thing everyone agrees about Tamara Ingram, J Walter Thompson’s new global chief executive, it’s her energy – not for nothing is her nickname Hurricane Tam.
Ingram took the chief executive job yesterday (17 March) in the immediate aftermath of .
The incumbent CEO stepped down after he was in a discrimination lawsuit filed by the agency’s global chief communications officer, Erin Johnson, a week earlier.
Also in the news
Opinion: Dump the bullsh*t buzzwords and seek out the DNA of the nation
In an increasingly digital and algorithmic world, it could be tempting to turn our backs entirely on demographics.
But this is certainly not the answer if marketers want to put mindsets at the heart of their messages and genuinely get under the skin of consumer behaviour, writes Matt Jarman, director of data and insight, CACI DataLab.
Millennials? Silver Surfers? Gen Z? Labelling a cohort of people by age isn’t particularly clever or insightful and is side-lining marketers from talking to real people.
Continue reading,
More Opinion
Marketing: Smartwatches seize quarter of wearable device market after Apple Watch launch
last April.
Ownership of smartwatches in the UK has more than doubled year on year, from 320,000 to 720,000, according to research from YouGov.
Its quarterly study found that over the past three months, total wearable-device ownership has grown from 2.85 million to 3.6 million.
Watch Chloe Sevigny in Apple's ad (below).
Also in the news
Advertising: Kevin Bacon stumps game show presenters in spoof quiz for EE campaign
s latest brand campaign.
The first of two campaign ads features Riley, a co-presenter of Channel 4 game show Countdown, who is famed for her maths prowess.
It is the first in a two-part video series, created by Saatchi & Saatchi London. MEC bought and planned the media.
The second ad will feature Stephen Fry, the actor and presenter of BBC2 quiz show QI, who is asked to find a word that sums up why anyone would choose a slower network than EE.
More advertising news
People Moves: Amazon UK boss Christopher North jumps ship
to become president and chief exec at US etailer Shutterfly.
The move will be effective as of 31 May and will end North’s five years in charge of Amazon in the UK.
Under North the UK operation has seen strong growth and has consolidated its position as one of Amazon’s most important markets outside the US.
However, his time has also been beset with controversies over Amazon’s tax arrangements and working conditions in its distribution centres.
More people moves
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