Brands controlled?
Carling, Grolsch, Coors Light, Cobra, Sol, Worthington, Caffrey's and Blue Moon.
Agencies used?
Vizeum, Kinetic, BMB and Leith.
What are the main criteria you use when selecting an agency?
The capability of key individuals is more important than the client list of the agency itself.
Any advice to agencies operating in an economic downturn?
Try and see the world and its problems through your clients' eyes. Don't lock yourself into predetermined solutions that may suit your agenda (or overhead structure) but not theirs.
You are one of the leaders of the 北京赛车pk10 for Smarter Drinking. What are its ambitions?
To change attitudes towards drunkenness and encourage more responsible drinking. The industry needs to continue to pull together if it is to be an effective force for good.
Would life be better or worse for those trying to market alcohol brands under the Tories?
We always endeavour to have a constructive working relationship with the Government - whoever that is.
What has been your most enjoyable campaign to date?
The current Carling work really seems to hit the sweet spot of combining relevance and impact, although I have a soft spot for the Flake and Crunchie ads I was responsible for in the 1990s.
How has your career background prepared you for your current role?
I have been given the chance to market some of the UK's best-loved brands, from Imperial Leather to Dairy Milk and Carling.
I have had the opportunity to try new things, including the iPint, the world's most successful branded iPhone application.
And I have had permission to make mistakes - the chocolate assortment for men was a case of there being a gap in the market, but no market in the gap. I'll miss being a client as I start my own agency (from October), but I won't forget what I've learned.
