Meet KFC's new Colonel, same as the original Colonel
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Advertiser
KFC -
Agency
Wieden & Kennedy Portland -
Sector
Food and Drink and Fast food / Restaurant -
Exposure
United States
The chicken chain returns to its roots with decades-old footage of founder Harland Sanders.
KFC has made a habit of announcing new and surprising actors in the role and spokesman Harland Sanders. Rob Riggle, Billy Zane, Jim Gaffigan, even Rob Lowe have donned the white suit. Now, the restaurant is rolling out a spot from Wieden + Kennedy featuring old footage of Sanders on a picnic. Norm Macdonald makes a cameo as a lesser, newer Colonel, skulking in the distance.