Meet the judge: Andrew Birnie

Andrew Birnie, events and sales director at Cafe de Paris, the venue which is hosting the first heat of Beat the Brief, talked to Event about why acts should be flexible and adaptable for corporate events.

Andrew Birnie: judge for this year's Beat the Brief competition
Andrew Birnie: judge for this year's Beat the Brief competition

Name

Andrew Birnie

Job role

Events and sales director for Cafe de Paris

What will you be looking for in the winning act?

Originality in interpreting the brief and potential for the act to develop further.

What should acts avoid when interpreting the brief?

Dressing up as countryside fruits!

What has been the best entertainment act you have seen at an event?

David O’Mer, also known as bath boy, who is a wet rope acrobatic performer.

What do entertainment acts need to be doing in 2014 to cater their performances for corporate events?

More and more there are very tight turnarounds matched with some very specific requirements so total flexibility and adaptability is key for any act to be able to succeed. It is important that the act is also happy to do this.

The first heat of Beat the Brief takes place on Monday 19 May at London's Cafe de Paris. If you are interested in attending any of the Beat the Brief heats as a guest, please email Adam Sternberg on adam@sternbergclarke.co.uk.

To follow the latest Beat the Brief news, search for the hashtag #BeattheBrief on Twitter.

Comment below to let us know what you think.

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