MediaVest in rude health with Bupa

MediaVest in rude health with Bupa

 MediaVest has scooped the £250,000 planning and buying task for Bupa Wellness.

The agency holds the Bupa and Bupa Hospitals accounts, and was awarded the Wellness account without a pitch.

"We're absolutely delighted with the win as it reinforces the long-term partnership in the UK and is testament to the fruitful relationship we have developed with Bupa," MediaVest business group director for Bupa Marco Centonze said.

MediaVest has held the main Bupa business, worth around £13m annually, for the past three years. Bupa Wellness offers a range of health maintenance and enhancement options from a chain of Wellness centres across the UK.

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