Why did you choose Singapore?
The job was the initial attraction rather than the country, but Singapore is a great place to live and a good base to travel from. It is safe, efficient, easy to get around and not as dull as some people make out.
How are you finding it?
The quality of life is far better than the UK. Singapore has a great social scene, although it can be a little too expat at times, and great food - once you've had proper Asian food, you never go back. And having a live-in maid makes ironing shirts on Sunday evening a thing of the past.
What's the media environment like?
It is pretty straightforward, reflecting the authoritarian leadership of the country, with the TV and press sectors dominated by one media owner. However, this will change as telecommunications companies wake up to the fact they have valuable data and content delivery mechanisms. Editorial and programming content is mostly controlled as well.
How proactive are media agencies?
It really comes down to how well individuals work with their clients. If you demonstrate clear, original and rigorous thinking, you will be in a very strong position.
How far advanced is digital?
Again, it varies. The difference with the West is the lack of strong, small start-ups that can challenge the bigger agencies and offer acquisition potential.
Culture and social scene?
What goes on in Asia, stays in Asia.
Main differences in media?
Media in most Asian markets is still very price-driven, particularly given the financial situation over the past 12 months. However, clients are starting to realise the importance of understanding consumers, building communications strategies and integrating their marketing plans.
One thing we can learn from Singapore?
The wonders of true karaoke.