Tiley will be based in London and report directly to Mark Austin, chairman of Europe, Middle East and Africa.
He joins a team including Luke Simmonds, director of trading, Tom Denford, senior account director and Jan Simons, senior account manager.
Tiley's main role will be to sell Mediaedge:cia's Active Engagement service, which is designed to forge deeper relationships with consumers by offering the client extra strategic services. Yahoo!, Visa, United International Pictures, FT and Sony Ericsson have already taken up the proposition.
Austin said: "Keith is highly regarded by both clients and agencies in the international arena and will help us sell our Active Engagement proposition to prospects.
"His broad experience can only help us to deliver a winning offer and continue the impressive success we've already had so far this year."
Tiley takes up his new role on December 5.
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