Edward Lloyd Barnes and Tim Neligan have emerged as the first UK
victims of the merger of The Media Edge and CIA, as the newly merged
outfit - christened Mediaedge:CIA - restructures its senior
management.
Neligan's deputy, Ian Anders, has replaced the two former heads of
broadcast at the respective agencies as the Mediaedge:CIA's TV trading
supremo.
Fiona McAnena, ex-CEO of CIA UK, takes the top job of CEO at the agency
(Media Business, 26 November) while James Whitmore, previously The Media
Edge's managing director, has taken on an expanded role as MD of the
merged outfit.
Andy Martin, joint MD alongside Neligan and head of non-broadcast at
CIA, has become deputy managing director.
Lloyd Barnes, who had also been a director at CIA's sister agency, The
Negotiation Centre, before it was folded into CIA in 1998, had been
poached by The Media Edge from Mindshare in July to head TV buying.
Charles Courtier and Mainardo de Nardis, currently global CEOs of The
Media Edge and CIA respectively, take up new positions as executive
chairmen and CEOs of the global Mediaedge:CIA network. Mediaedge:CIA
will launch officially on 1 January and will be based at CIA's
headquarters in Paris Gardens. It has become the second largest agency
network in Europe.
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