Awards collected by MediaCom included Best Grocery, Soft Drinks and Household ±±¾©Èü³µpk10 for its work with Dolmio. Its Nikon "I Am Hollyoaks" sponsorship deal with Channel 4 and Asda triumphed in Best IT & Consumer Durables ±±¾©Èü³µpk10.
MediaCom was also highly commended for the Best Use of Research and Best Total Communications for its Metropolitan Police and Dolmio campaigns respectively.
Carat won in Best Alcoholic Drinks ±±¾©Èü³µpk10 for its work with Gordon’s gin and in Best Use of Research for Gocompare.com.
As well as ±±¾©Èü³µpk10 of the Year Vizeum also won Best Total Communications Programme for its Ikea "happy to bed" activity. Vizeum was also highly commended in the Alcoholic Drinks category for its Budweiser FA Cup work.
Goodstuff Communications also scooped two awards. The agency won in Best Retail & Home Shopping ±±¾©Èü³µpk10 for Ann Summers and its Fifty6 unit triumphed in Best Media & Entertainment ±±¾©Èü³µpk10 for Virgin Media. PHD, OMD, Mindshare and UM also won awards.
Global Radio was the most-awarded media owner, winning Radio Sales Team of the Year and Cross-Media Sales Team of the Year. ITV, CBS Outdoor, Metro and Spotify also won sales team of the year awards.
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