±±¾©Èü³µpk10

MediaCom beat PHD and sister agency Mindshare to the coveted Media Agency of the Year prize.

The award was collected last night by Charlie Yeates, head of radio trading, Stacey Pratt, head of radio branded content, and senior planner buyers Kirsty Poole, Tom Coare and Lauren Croly.

Unilever beat Lloyds TSB and Vodafone to win Advertiser of the Year. Mindshare's Tracy Roberts (account director, radio) and Ilker Shakir (operations director, Unilever) collected the award for the FMCG giant.

The ceremony was presented by Absolute Radio's Christian O’Connell at London's Westminster Bridge Park Plaza Hotel, and celebrity guests included Take That's Mark Owen and singer Katherine Jenkins

In front of an audience of around 650 radio executives, Global Radio's sales team, including managing director of commercial Mike Gordon and director of commercial strategy Stuart Mays, picked up the National Sales Team of the Year Award.

Absolute Radio won Station of the Year (over 1 Million TSA), beating Global Radio’s 95.8 Capital FM and Bauer Media’s Radio City 96.7.

Most Effective ±±¾©Èü³µpk10 went to the Heart and More Th>n 2011 campaign, entered by Global Radio and MediaVest, which beat StarcomMediaVest’s entry for the Autoglass Radio Effective Frequency Test and Ikea 'Happy to Bed' with Absolute Radio by Vizeum.

Wieden + Kennedy's 'Do You Believe in the Power of Dreams?' ads for Honda won Best Creative ±±¾©Èü³µpk10, beating ads by VCCP for Comparethemarket.com and Global Radio Creative’s work for Peppa Pig World at Paultons Park.

Global Radio also won Best Branded Content with Carat for the Arla Starbuck's Frappuccino and Capital FM Summertime Ball, beating Absolute Radio Live with Swiftcover.com and Gem 106's 'Dangerous Dave Vs The Log Flume'.

Andrew Harrison, chief executive of RadioCentre, said: "The standard of entries this year was particularly high, demonstrating once again, that commercial radio remains in rude health, producing innovative, creative content and compelling radio."

Full list of winners
                                       
Presenter of the Year (under 1 Million TSA)                 
Trevor Marshall    106 JACKfm Oxfordshire    
                                                                
Presenter of the Year (over 1 Million TSA)    
Danny Wallace     XFM        
                
Programmer of the Year (sponsored by RCS)                
James Brownlow  95.8 Capital FM    
                
Newcomer(s) of the Year (sponsored by Skillset)        
Emma Barnett       LBC 97.3                
                
Journalist or News Team of the Year (Ali Booker Memorial Award)        
Radio Aire News   Radio Aire             
                                                
Station of the Year (<300,000 TSA)
Isle of Wight Radio                               
                                                
Station of the Year (300,000 to 1M TSA)       
106 JACKfm Oxfordshire                   

Station of the Year (Over 1 Million TSA)         
Absolute Radio                     
                                                
Breakfast Show of the Year (under 1 Million TSA)        
The Bay Breakfast with Danny Matthews         The Bay  
                                                
Breakfast Show of the Year (over 1 Million TSA)          
Real Radio Breakfast with Ewen & Cat              Real Radio Scotland             
                                                
Feature(s) of the Year        
Ronnie Wood - The Guests                Absolute Radio     
                                                
Specialist Programme of the Year   
The Ronnie Wood Show     Absolute Radio     
                
Social Action Initiative        
Cocaine Unwrapped            Real Radio North West        
                                                
Station Imaging Award       
106 JACKfm Oxfordshire                    
                                                
Marketing Award (sponsored by Get Me Media)         
Touch FM - Pride of Stratford Awards 2012   
                                                
Radio Station Event of the Year       
Capital’s Jingle Bell Ball                      
                                                
Local Sales Team of the Year (sponsored by NRS Media)            
Gem 106                                
                                                
National Sales Team of the Year      
Global Radio                          
                                                
Best Branded Content        
Arla Starbuck’s Frappuccino and Capital FM Summertime Ball   Carat / Capital FM                Carat / Global
                                                
Best Creative ±±¾©Èü³µpk10     
Honda - Do You Believe In The Power of Dreams?                        Wieden + Kennedy, London
                
Most Effective ±±¾©Èü³µpk10   
Heart & More Th>n 2011   Heart      Global / Mediavest
                                                
Advertiser of the Year       
Unilever                 
                                                
Media Agency of the Year
Mediacom                             
                
PPL Most Played  
Adele                     
                                                
PPL Breakthrough               
Jessie J                   
                                                
Lifetime Achievement       
John Pickford        Key 103
                                                                
RadioCentre Chairman’s Award       
Jay Crawford         Real Radio Scotland             
                                                
Gold Award           
Classic FM

Follow Maisie McCabe on Twitter