The agency is restructuring its futures and implementation team within its investment department, under the watch of managing partner Rhys McLachlan.
Pronzato's appointment follows previously a digital account director at Carat, and now digital strategy director at Mediacom, whose remit is to improve the quality of Mediacom’s digital implementation work.
In May, the futures and implementation team also recruited a former strategist from OMD Hong Kong, Amy Chan, as futures manager.
Both Pronzato and Lawrence will report to McLachlan, who said: "Previously, the Mediacom futures and implementation hub was not really outward facing. We want to help shape the media environment, rather than being a passenger."
Mediacom’s investment team is also looking to recruit another senior hire into a manager-level position.
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