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Who says women don't get off on porn? According to the creators of a new magazine, Sweet Action, the problem in the past is that women have never been catered for properly - all they've been offered is boring old beefcake on the one hand or the gay porn industry's offcuts on the other. Sweet Action, a New York-based title that has been making waves over the past few weeks, is different. It's for the generation who feel empowered by the Sex and the City television series and who have started to realise they can have an active rather than a passive role in their sexuality. Pin-ups in the first edition are, according to the publishers, neither unobtainable superstars nor screaming queens, just the average cute guy who hangs out in your favourite bar.