The Independent is revamping its weekend product as part of an
ongoing drive to increase sales.
The changes, which affect both the Saturday and Sunday papers, will be
unveiled this weekend.
They will include a new Saturday magazine called The Information, a
redesign of the Sunday Review, upgraded sport and business coverage and
a new typeface.
In addition, the editorial stance will mirror that of the redesigned
week-day Independent.
Under the editorship of Simon Kelner, who joined from Associated
Newspapers earlier this year, the paper has attempted to appeal more to
the mid-market.
Meanwhile, The Independent has continued to beef up its advertising
sales team.
Simon Clarke, a group head at The Guardian, is joining as display ad
controller.
The paper’s commercial director, Steve Miron, is also looking for a
display advertising director.
_1.jpg)
.jpg)
