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Click on the gallery above to view photos from the party.
It was a double celebration as guests, who included executives from Maxus, MediaCom, OMD, Manning Gottlieb, Vizeum, Bauer Media, Digital Cinema Media and Yahoo, toasted the relaunch of ±±¾©Èü³µpk10.
Kevin Costello, the chief executive of Haymarket, the publisher of ±±¾©Èü³µpk10, told the guests: "In our industry, reinvention is the new normal. With the lines between professional disciplines blurring, we had to reflect this by uniting Marketing, Media Week and Brand Republic under one unified brand and ±±¾©Èü³µpk10 is that obvious brand. Although as you can see from the website and the new print edition, Media Week and Marketing live on and they are helping to power on a daily basis the ±±¾©Èü³µpk10 website."
Greg Jarvis, the sales director of Spotify, urged brands, advertisers and media platforms to "do more together" as programmatic technology and data-rich targeting offer so many more opportunities to engage mobile audiences.
"Our ad business has evolved at a rapid pace – the same pace almost as our consumer business innovated – and that’s the first time that’s happened in our history," he said.
The Media Week Annual 2016 is published in print and online with the 20 May edition of ±±¾©Èü³µpk10.
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