MEDIA WATCH on Royal Mail strike: Daily Mail calls for 'super-smooth former ad man' Adam Crozier to be sacked

Direct marketers are featured in articles in the Financial Times, New York Times, Daily Telegraph and Daily Mail this week in their coverage of the Royal Mail strikes.

Royal Mail: media focuses on strike's effects on business
Royal Mail: media focuses on strike's effects on business

‘Crozier should be sacked'
In a column headed ‘First class shambles ... isn't it time the Post Office's fatcat boss was sent packing?' the Daily Mail blames the postal strike on Royal Mail CEO Adam Crozier, a ‘super-smooth former advertising man'.  Crozier was appointed "not because of his understanding of the Post Office or, indeed, any large business," the Mail says. The Government wanted Crozier "to generate as much cash from the Royal Mail as possible for the Treasury and never to blame the Government when things went wrong." On this, the article says, Crozier "has delivered handsomely".

Growing business anger about Royal Mail strike plan
The Direct Marketing Association was quoted in an FT article about the rising tide of anger amongst business users of mail. The DMA "represents a £128bn-a-year industry that employs 3% of the country's workforce," the FT stated. It quoted DMA spokesman Robert Keitch as saying it was a "disgrace" that the Government, Royal Mail's shareholder, wasn't intervening in the strike.

Amazon denies it cancelled Royal Mail contract but admits to making  contingency plans
The New York Times reports that UK newspaper claims that Amazon has cancelled a long-term parcel delivery contract with Royal Mail, were not true. "The Guardian said in its Thursday edition in an unsourced report that Amazon had cancelled its long-term contract to use former postal monopoly Royal Mail for parcels over 500 grams because of worries about a wave of strikes in the busy pre-Christmas period," the NYT reports. But Amazon admitted to the NYT that it is making contingency plans.

Leading charity direct marketers "very concerned" about Royal Mail strike
Marketers from Cancer Research UK, the British Red Cross and Christian Aid are quoted in the Daily Telegraph telling how a national strike before Christmas will affect them. Nick Georgiadis, head of donor development at Cancer Research UK, said that local strikes had already made things "difficult" as fundraising packs sent to supporters were being delayed.

Christian Aid relies on door-to-door and mail, rather than online, for marketing. A spokesman said: "We plan our adverts and our mailings around issues like climate change but the strike throws off our plans because the mailings don't drop when we expect them to."
Daily Telegraph, 9 October 2009

 

 

 

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